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29 Nov 2017
The findings also reveal that integrating cinema into campaigns helps to deliver greater impacts on brand KPI performance compared to any other AV channel.
28 Nov 2017
The IPG Mediabrands agency takes over from Carat in Europe and Starcom in the US.
28 Nov 2017
The work will focus on delivering above-the-line creative strategy and campaigns, with brand and product-led campaigns including DTRV and press.
28 Nov 2017
Online advertising grew 11.5% to €22.2 billion between H1 2016 and H1 2017, according to a new report from IAB Europe and IHS Markit.
23 Nov 2017
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From focusing on business outcomes, to better use of data, and simplifying the buying process, Magnetic, GroupM, Rezonence and Newsworks discuss what publishers can do, as a joint force, to ensure a brighter future.
22 Nov 2017
The Verified Marketplace will be a place to buy desktop and mobile outstream video inventory on the Guardian, The Telegraph, The Times, The Sunday Times and The Sun.
22 Nov 2017
Ad consideration was 152% higher among readers with a close relationship to the publisher.
22 Nov 2017
The results show that both static and full motion content delivered high levels of positive emotional response, but that full motion was 2.5 times more impactful.
21 Nov 2017
After 31 years with CIA, MEC and GroupM, Rob Norman has announced he is to retire from his full-time role as global chief digital officer, effective January 2018.
16 Nov 2017
Metro lost 351,000 average daily browsers in October, according to the latest online ABCs.
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