Adwanted UK: The Media Leader

ARCHIVE ▸ THE MEDIA LEADER STAFF

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16 Mar 2017

Following a successful pilot phase, Sky Media said it is ready to develop the Sky Audio Visual Exchange - bringing programmatic TV to the UK for the first time.

14 Mar 2017

After 18 years of service, Ian Twinn, ISBA’s director of public affairs, has announced plans to retire from the advertiser trade body.

13 Mar 2017 |

OMD's Sarah Gale discusses how the role of media researchers has changed over the last two decades - and what the next five years might bring.

13 Mar 2017 |

Speaking at the Future of Media Research conference, comScore's Paul Goode discussed a subject that is beginning to generate much interest in adland: what is the value of context in advertising - and can research quantify it?

10 Mar 2017

The aim of the partnership is to transfer learnings between the respective initiatives to improve their effectiveness.

08 Mar 2017

Brydon's appointment comes alongside three new senior hires.

07 Mar 2017

Metrics, trust and transparency are three of the hottest topics in media, and Mediatel will be discussing all three in detail at the Future of Media Research conference next Monday.

06 Mar 2017

The new deal means ITV will no longer broadcast any highlights, forcing the competitions off of terrestrial TV entirely. To compensate, BT said it will enhance its social media coverage to reach new audiences.

02 Mar 2017

Walczak will lead a new team - including product management, global partnerships and supply - focused on developing outcome-based media solutions.

01 Mar 2017 |

Sizmek has promoted Andrew Morsy to the newly created role of UK managing director.

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