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27 Mar 2018
A new study has found that nine out of ten marketers would be able to justify 'slightly' or 'significantly' more investment in programmatic if the measurement was improved.
27 Mar 2018
In her new role Watt will help Quantcast’s advertiser clients grow by leveraging company's live insights in order to reclaim control of their audience relationships.
26 Mar 2018
Advertisers are not being deterred by poor viewability, brand safety or ad fraud, as figures show that businesses will spend 40.2% of their marketing budgets on online advertising in 2018, up from 37.6% in 2017.
26 Mar 2018
ITV's revenues declined -1.2% in February, according to the latest agency estimates. Year on year, total revenues declined by £1.28m to £104.7m.
23 Mar 2018
Mackie joins RAPP from Rapier where he served as executive creative director.
21 Mar 2018
The rise of ad-free video services might have re-tuned the brains of an entire generation to be less receptive to advertising in and around video content.
20 Mar 2018
The Connies brings together the established UK Connected Consumer Awards from Mediatel and the internationally based Connected TV Awards from Videonet, now part of Mediatel Events.
20 Mar 2018
The European ad verification firm will show advertisers what percentage of the ad is in view and for how long – on both mobile and desktop.
16 Mar 2018
Stephen Whyte, CEO of Posterscope UK, will assume additional responsibility for Posterscope Worldwide as global president.
16 Mar 2018
The report also revealed that the UK is ranked 4th globally for its entrepreneurship behind Switzerland, Germany and Sweden.
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