ARCHIVE ▸ THE MEDIA LEADER STAFF
02 May 2018
A new study shows that 61% of respondents would apply for an extension on the 25 May deadline - if they had the possibility.
01 May 2018
McPhillips, who previously led marketing for Vodafone UK, will be based in London and will report into chief marketing and communications officer, Steven Wolfe Pereira.
26 Apr 2018
UK adspend grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of growth, according to the latest Advertising Association/WARC Expenditure Report. Here, media bosses digest the findings.
26 Apr 2018
The full year advertising growth forecast for 2018 has also been upgraded by 1.4 percentage points to 4.2% growth, and a further rise of 3.8% is expected for 2019.
25 Apr 2018
Alison Forrestal is appointed group managing director, as Katy Gotch takes up a new business development role, and Andrew Gabriel takes charage of Immediate TV.
25 Apr 2018
According to a new digital adspend report from the IAB UK and PwC, spend on smartphone video ads rose by £476 million in 2017, an increase of 69% on the previous year.
25 Apr 2018
UK broadcasters reported an excellent month with strong revenue growth across the board according to the latest agency estimates.
24 Apr 2018
As global head of strategy, Shula Sinclair will be in charge of product output and strategic thinking coming out of the international client teams.
23 Apr 2018
Thanks to better optimisation, UK ad viewability levels have hit their highest level since records began almost four years ago, according to ad verification firm Meetrics.
19 Apr 2018
The daily market was up 0.7% between February and March, but was down -7.6% year-on-year. Meanwhile, the Sunday market had a tough month with no gains from any title.
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