Adwanted UK: The Media Leader

ARCHIVE ▸ THE MEDIA LEADER STAFF

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27 Sep 2017

Traditional television and TV advertising is still alive and kicking - even among people that exclusively use subscription video-on-demand services (SVOD), new research from YouGov suggests.

26 Sep 2017

Companies that provide anti-fraud products can now sign-up for an independent audit from ABC and JICWEBS to verify how they reduce the risk of fraudulent ads being served - and will receive a certificate in return.

26 Sep 2017

Future TV Advertising Forum, hosted by Mediatel, has launched a special competition for start-ups who are helping to evolve video and television advertising by making it more automated, data-driven, efficient and effective.

25 Sep 2017 |

John McGeough, Commercial Operations Director at Global Radio, and Cathy Lowe, Head of Radio at PHD UK, discuss the future of radio trading platform J-ET.

25 Sep 2017 |

The IPA's research director, Lynne Robinson, the Guardian's Commercial Director, Nick Hewat, and the CEO of BARB, Justin Sampson, share their memories of the launch of radio industry's ad trading platform.

20 Sep 2017

Patel will be responsible for leading Spotify’s sales team in the UK, reporting into the VP of sales for Europe, Marco Bertozzi, and will be based in London.

18 Sep 2017 |

Adobe's Nick Reid explains how advertisers can maximise video advertising across screens - and how the divide between traditional TV and digital is being bridged.

18 Sep 2017 |

Inskin Media's Steve Doyle tells Newsline what it takes to build a brand online, whether he thinks advertisers are becoming too short-termist and asks if enough attention is being paid to context and quality of environment.

18 Sep 2017 |

Allen Klosowski, VP Advanced Solutions Group, SpotX, tells Mediatel Newsline why connected TV advertising is set to grow, and what the future holds for the world of commercial broadcasting.

15 Sep 2017 |

Newsline caught up with the7stars, Inskin Media, Quantcast, Adobe, SpotX and IAB UK at this year's Dmexco to find out what they think will be the biggest trends to look out for over the next year.

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