Adwanted UK: The Media Leader

ARCHIVE ▸ THE MEDIA LEADER STAFF

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18 Oct 2017

UK marketing budgets are 'paralysed' by economic uncertainty, according to the latest IPA Bellwether report. Here, experts from Total Media, Google UK, Jaywing, Exterion, MEC, MC&C and News UK give their thoughts on the findings.

16 Oct 2017

Mobile currently accounts for 57% of average daily internet consumption in the UK, 13 percentage points behind the global average, with a rise to 64% expected in 2018.

12 Oct 2017

Following the appointment of Chris Forrester to the newly created role of chief revenue officer, the publisher has hired Aki Mandhar as chief operating officer.

12 Oct 2017 |

Anne Goodman explains exactly what a blockchain is, how it could impact media - and why it could give a much needed boost to transparency and trust.

28 Sep 2017

Following a series of declines in June and July, August continued the trend in the commercial broadcast market.

28 Sep 2017

The move follows a series of recent global client wins including Spotify, Accenture and Coach.

27 Sep 2017

Traditional television and TV advertising is still alive and kicking - even among people that exclusively use subscription video-on-demand services (SVOD), new research from YouGov suggests.

26 Sep 2017

Companies that provide anti-fraud products can now sign-up for an independent audit from ABC and JICWEBS to verify how they reduce the risk of fraudulent ads being served - and will receive a certificate in return.

26 Sep 2017

Future TV Advertising Forum, hosted by Mediatel, has launched a special competition for start-ups who are helping to evolve video and television advertising by making it more automated, data-driven, efficient and effective.

25 Sep 2017 |

John McGeough, Commercial Operations Director at Global Radio, and Cathy Lowe, Head of Radio at PHD UK, discuss the future of radio trading platform J-ET.

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