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In a bid to save $400 million, the FMCG brand's chief financial officer, Jon Moeller, said P&G had reduced the number of agencies it worked with from 6,000 to 2,500, and wanted to slash this by another 50%.
23 Jan 2018
Mediatel has added more speakers and topics to the line-up - joining a long and impressive list of brands set to attend.
18 Jan 2018
The Daily Telegraph’s circulation took a bit of a hammering in December, with a -14.2% period-on-period decline meaning it now shifts less copies than The Times.
18 Jan 2018
The festive season took its toll on the majority of online newsbrands, with five out of the six reporting titles losing traffic in December - some much more than others.
17 Jan 2018
Execs from Google, Total Media, the7stars, Starcom and Mindshare UK give their take on what the latest results mean for the industry.
17 Jan 2018
The capabilities allow access to age and gender demographics, as well as reach, frequency and gross rating points.
15 Jan 2018
The new office in Manchester will be led by DCM’s current business director, Steven Lorenzini, who has been promoted to the newly created role of regional sales director.
12 Jan 2018
Some analysts have suggested that the move is an attempt by Facebook to distance itself from the news business following the Russian fake news scandal.
12 Jan 2018
Sharethrough saw native ad spend through its platform grow 80% year-on-year to $250 million in 2017.
12 Jan 2018
Global adspend figures are forecast to grow 3.6% in 2018, up from 3.1% in 2017, according to the latest market data from Dentsu Aegis Network.
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