Adwanted UK: The Media Leader

ARCHIVE ▸ JAN GOODING

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25 Jul 2019

If you are the incumbent CMO or strategic advisor, when and how do you call time on a strategy and start again?

19 Jun 2019 |

The current model of non-payment at industry events excludes a huge number of voices and opinions, writes Jan Gooding as she calls for a sector-wide rethink.

22 May 2019

The backlash against Audi for pulling its partnership with BBH into review is nonsense, writes Jan Gooding, as she explains why procurement is so valuable to clients.

25 Apr 2019

It’s not easy saying sorry and explaining what led you to make a poor decision, writes Jan Gooding - but doing so is an act of strength rather than weakness.

21 Mar 2019 |

Spending time and money questioning the brief means better defined objectives - and subsequently stronger execution and fewer marketplace regrets, writes Jan Gooding.

21 Feb 2019 |

The wrong-headed belief that it is the brand, not the company, that must be ‘purposeful’ is leading to some very odd advertising.

24 Jan 2019 |

Kicking off her new monthly column for Mediatel Newsline, Jan Gooding looks at ways the pitching process can be changed to the benefit of both clients and agencies.

Showing 61 - 67 of 67

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