Adwanted UK: The Media Leader

ARCHIVE ▸ JAN GOODING

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06 Feb 2024

Collaboration leads to great ideas, but ultimately a 'pain in the ass' still has to make the final call.

04 Jan 2024

Enough with meaningless, impersonal marketing messages during the festive period.

04 Dec 2023

What can we learn from the recent ad for Charlie's Bar in Enniskillen about how ads can reflect the mood of a nation and tackle difficult subjects?

31 Oct 2023

Just as the advertising sector seems to doubt its ability to make impact, there are creative activists harnessing those very skills to create a counternarrative.

03 Oct 2023

Brands operate in the real and online worlds, and how they choose to represent and portray women and who they associate their values with is very telling.

05 Sep 2023

Yes, there's unfairness in the education system. But proof of academic achievement is nevertheless valuable, especially as post-pandemic on-the-job training investment has been insufficient.

04 Jul 2023

Pride Month reminds us of the progress LGBTIQ+ has made in media and marketing. But brands are increasingly regarded as fair play in a battle to control the narrative of what is decent, warns Jan Gooding.

03 May 2023

Any brand who manages to move, astonish, entertain, or amuse a crowd in a cinema environment benefits exponentially, writes Jan Gooding.

04 Apr 2023

My recent experience of an online marketing tactic shows the negative impact of chasing numbers ahead of the quality of context and effectiveness.

28 Feb 2023

People or profits? How about benevolence, argues Jan Gooding.

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