Adwanted UK: The Media Leader

ARCHIVE ▸ ELLEN HAMMETT

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13 Apr 2015

Increased content marketing and choice fatigue sees users now relying on just a few trusted websites and recommendations from friends for content discovery and shopping.

13 Apr 2015

US record companies and performing artists are putting pressure on Congress to close a century-old copyright law that exempts broadcast companies from paying them for playing songs on terrestrial radio.

10 Apr 2015

In its first deal with Network Rail, Ocean Group has been chosen as the provider of the three Media Eyes which will occupy the main entrances to the new Birmingham New Street Station, which opens in September.

10 Apr 2015

New research reveals that almost half of consumers do not want to be addressed on a first-name basis when it comes to brand targeting - with women particularly put off.

09 Apr 2015

Advertisers spent a record £7.2 billion on digital advertising in 2014, up 14% year on year, according to the latest Internet Advertising Bureau UK digital adspend report, conducted by PwC.

08 Apr 2015

News UK Commercial has launched a new advertising approach that will give advertisers a single point of access to print and tablet readers of The Times and The Sunday Times editions.

08 Apr 2015

Ad tech company Flashtalking has hired Rocket Fuel's executive vice president and general manager, John Nardone, as its new CEO.

08 Apr 2015

French media conglomerate Vivendi is looking at a possible acquisition of pay-TV group Sky, as one of several options to expand the reach of its own TV group Canal Plus, sources tell Reuters.

08 Apr 2015

Online forms of entertainment are becoming increasingly popular among teenagers, with young people watching an average of 1.15 hours of online TV per day, according to new research from globalwebindex.

07 Apr 2015

BT's latest acquisition, EE, has launched Britain's first WiFi calling service to make calls and texts available in every WiFi-connected home - potentially upping the value of homes across the UK.

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