Adwanted UK: The Media Leader

ARCHIVE ▸ ELLEN HAMMETT

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29 Apr 2015

A new study by IPG Mediabrands Marketing Sciences and UM London has revealed just how far consumers are willing to sacrifice their privacy in the form of data to get rewards from brands.

28 Apr 2015

The appointment comes as the broadcaster looks to drive the consumer facing element of its data strategy.

28 Apr 2015

55% of US broadband households subscribe to an over-the-top (OTT) video service such as Netflix or Hulu Plus, up from 44% in 2013, according to new research from Parks Associates.

24 Apr 2015

New research from Toluna reveals consumer attitudes towards the Internet of Things.

23 Apr 2015

Following a four-month trial, Adblock Plus has defeated a group of publishers in Germany and been declared legal by the courts.

22 Apr 2015

Ocean Group has announced the acquisition of Manchester out-of-home company MediaCo Outdoor, as it looks to strengthen its national footprint.

22 Apr 2015

RadiumOne has become the first programmatic business to join the Advertising Association's Front Foot initiative - a network of business leaders tasked with promoting public confidence in advertising.

21 Apr 2015

From Tuesday, a mobile-focused algorithm will rank websites that are optimised for smartphones and tablets highest on Google search.

21 Apr 2015

The spat between the regional press and the BBC over content rights and fair attribution has been long-running; however, the news signals a greater commitment from the BBC to contribute to a healthy local journalism sector.

21 Apr 2015

Originally appointed in 2012, the renewed agreement will ensure that comScore continues as UKOM's official data supplier until March 2018.

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