Adwanted UK: The Media Leader

ARCHIVE ▸ ELLEN HAMMETT

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21 Sep 2016

Should publishers always follow what algorithms tell them? ELLE's editor-in-chief Lorraine Candy doesn't think so - and said her creative team is much more likely to trust human intuition over data.

20 Sep 2016

News UK, the publisher of The Times, Sunday Times and The Sun, is experimenting with its paywall by making some of its archived content available to non-paying subscribers.

19 Sep 2016 |

From gender-specified areas, to half-dressed women walking the floors, if this female reporter has taken one thing away from Dmexco 2016, it's that the gender debate in adland is far from "fucking over".

14 Sep 2016

As concerns around the dominance of the Facebook and Google duopoly continue to swell, VICE's co-founder and CEO Shane Smith has said we should expect to see many companies disappear over the next couple of years.

12 Sep 2016

While the impact of Brexit has not been as catastrophic as anticipated, the 5.4% forecast for 2016 is almost half that of 2015.

08 Sep 2016

JCDecaux has completed the synchronisation of four 'visual display clusters' on Oxford Street, where half a million people visit each day.

08 Sep 2016

Despite a slight moderation following the EU Referendum, the UK continues to be the largest advertising market in Western Europe.

01 Sep 2016

Maxus's current head of strategy and planning, Jen Smith, is to become the agency's first ever global creative director.

26 Aug 2016

Under new copyright reforms proposed by the European Commission, European news publishers could be allowed to demand payment from the likes of Facebook and Google for using their content.

24 Aug 2016

The latest NRS PADD results for magazine brands prove that print is still very much in fashion - with the majority of titles managing to retain a loyal print audience.

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