ARCHIVE ▸ ELLA SAGAR
21 Jun 2024
At VML's Cannden Beach, a panel discussed the value of long-term strategy and consistency in an environment that is constantly changing.
20 Jun 2024
The campaign, which showcases a new brand identity, spans TV, VOD, cinema, OOH and social platforms.
20 Jun 2024
It is listened to for a weekly average of 16.3 hours by UK adults, Rajar Midas data found.
19 Jun 2024
The Guardian's regional and international sales director shares her advice for someone to get into sales and her first media lunch.
18 Jun 2024
UK advertising exports are closing the gap with the number one market, the US, new figures showed.
17 Jun 2024
The UK registered the highest growth rate among key markets in Magna's Global Ad Forecast.
13 Jun 2024
The UK’s biggest commercial broadcaster wants to highlight how it is making ITV accessible to all brands, whether those testing TV for the first time or those looking to scale up.
13 Jun 2024
A study found that TV advertising lifted search performance across impressions, clicks and conversions by 5%, while this was as high as 20% for select brands and categories.
13 Jun 2024
The AA and Media Smart had to take "a unique approach" to raise awareness among young people following the surprise general election date.
13 Jun 2024
The machine-learning solution will "continuously learn and optimise delivery" and can be applied to advertisers' first-party datasets through a data clean room.
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