Adwanted UK: The Media Leader

ARCHIVE ▸ ELLA SAGAR

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05 Jul 2024

As Paramount reopens merger talks with Skydance Media, The Media Leader takes a look at what has happened so far.

05 Jul 2024

Lydia Amoah, CEO and founder of cultural change agency Backlight, believes the industry needs to increase cultural, society and political awareness in the current climate.

04 Jul 2024

Streaming audiences for England's latest match spiked in extra time, new research found.

04 Jul 2024

Advertisers are increasingly turning to pre-bid tools to avoid potentially harmful content, new research suggested.

04 Jul 2024

The streaming service backed by the BBC, ITV, Channel 4 and Channel 5 needed to focus on three messages: easy to discover, easy to encounter and easy to access.

03 Jul 2024

Digital Cinema Media, the UK's largest cinema advertising sales house, found that 98% of all cinema showings are a shared viewing experience — more than double TV and YouTube figures from Barb and Thinkbox.

03 Jul 2024

ITV's business development director shares his path to media sales and why people should consider getting out of London during their career.

02 Jul 2024

Screens at bus shelters garner more attention than other digital channels, new research suggests.

02 Jul 2024

The year-long sponsorship across E4 and Channel 4 streaming targets different audiences of four wines.

01 Jul 2024

Reporters Jack Benjamin and Ella Sagar bring you highlights in a special episode from their conversations with senior figures around what the top focus should be for the industry this year.

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