ARCHIVE ▸ ELLA SAGAR
The biggest change that needs to happen to media measurement is to go back measuring the person, rather than the media, or brands risk missing out on key audiences.
21 Nov 2022
In brief: The BBC attracted an average of 6.25 million viewers for the opening match in the Fifa World Cup in Qatar.
21 Nov 2022
In brief: Dara Nasr, UK managing director at Twitter, is understood to have left the company after ten years.
21 Nov 2022
In brief: DMG Media, the publisher of The Daily Mail and MailOnline, has appointed Robin Raven as chief product officer.
21 Nov 2022
Channel 4 has partnered with women's health company Hertility for a six month trial to offer reproductive health and hormone testing for its employees.
21 Nov 2022
In brief: Global revenues from advertising-funded video-on-demand services (AVOD) will more than double in the next six years, from $38bn.
18 Nov 2022
In brief: UKTV and BBC Studios have appointed Jonathan Newman as general manager, commercial as part of a restructure.
18 Nov 2022
ITV has launched a campaign with sixteen different ads for its new streaming service ITVX after the streaming service began rolling-out on digital platforms yesterday.
17 Nov 2022
In brief: Publicis Groupe agency Starcom has poached Lin-Sze Teh from Dentsu agency iProspect.
17 Nov 2022
The IPA has found 49% of all adults they surveyed would "respect brands more" for speaking out around the Qatar World Cup.
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