Adwanted UK: The Media Leader

ARCHIVE ▸ ELLA SAGAR

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05 Dec 2022

Creative standout drops by 1% for every extra 10 words in an audio ad, which could lead to lower conversion rates, an analysis of 13,000 spots has revealed.

02 Dec 2022

In brief: Wavemaker UK will apply GroupM's carbon calculator and a diversity and inclusion audience planning process as standard on every plan from January.

01 Dec 2022

Sponsored events are the most preferred media channel for advertising for consumers, while Amazon was the global brand deemed to have the most relevant and useful advertisin

01 Dec 2022

Ofcom has found lower socio-economic and disabled audiences are "persistently underserved" and less satisfied with BBC content.

01 Dec 2022

Mudit Jaju, global ecommerce lead at Wavemaker talks about how the retail media ecosystem has changed since the pandemic.

30 Nov 2022

Sky AdSmart, Sky's ad targeting service, is creating a capability to be able to match behavioural search data with Sky audiences.

30 Nov 2022

In brief: Dentsu has appointed Brent Koning as executive vice president, global gaming lead.

30 Nov 2022

Davina Barker tells The Media Leader what she would change about the industry and reveals who is the best salesperson she knows.

29 Nov 2022

In brief: Incubeta has promoted Sally Laycock from UK CEO to EMEA CEO.

29 Nov 2022

Interview: Podcasts have often been compared to radio and music streaming, but Ross Adams has his eye on rapidly-growing influencer marketing budgets.

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