Adwanted UK: The Media Leader

ARCHIVE ▸ ELLA SAGAR

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21 Feb 2023

In brief: The Advertising Association has appointed Pete Markey, chief marketing officer at Boots UK, as chair of its network of advertisers, media owners, agencies and tech companies.

20 Feb 2023

In its latest quarterly results, Ross Adams, Acast CEO, said it would "reallocate resources" from acquiring new shows in bulk to expanding ad sales in its existing portfolio of 92,000 podcasts.

20 Feb 2023

Havas Media Group UK has appointed Lizzie Nolan and Simon Bevan to chief transformation officer and chief operating officer respectively.

19 Feb 2023 |

The BBC and ITV dominated the top 10 most-watched titles across all UK channels and services last year.

17 Feb 2023

Despite changing listening behaviours since the Covid pandemic leading to longer and higher listening throughout the day, the myths of dual breakfast and drivetime peaks persist among advertisers, media buyers have warned.

15 Feb 2023

Ryan Rummery, commercial DAX director tells The Media Leader about his dream superpower and his greatest achievement of becoming a mentor.

13 Feb 2023

In brief: Global has launched a new station, Capital Chill, in the UK today

13 Feb 2023

Interview: Five-year-old sanitary product-maker Here We Flo says winning £1m in TV airtime has propelled the brand’s marketing efforts beyond an immediate uplift in sales. By Ella Sagar.

13 Feb 2023

Commercial radio revenues hit £740m in total last year, radio's highest ever total recorded revenue, despite a huge drop in the amount of media being bought by Government advertising as UK Covid-19 restrictions subsided.

09 Feb 2023 |

Spotify is now talking more about 'efficiency' and less about expanding its sizeable exclusive content trove of podcasts and audiobooks to diversify from music streaming. The company insists there is no change in strategy, but industry watchers disagree.

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