ARCHIVE ▸ ELLA SAGAR
04 Jul 2023
Ocean Outdoor's new "Headliner" digital out-of-home package offers a way for brands and agencies to leverage cinema and TV ads in an outdoor environment.
04 Jul 2023
The UK's largest cinema ad sales house has adopted a new audience currency which will be compiled into quarterly reports on the Connected platform.
03 Jul 2023
In brief: This marks the first time the World Out of Home Organization (WOO) Global Congress has been held in South-East Asia.
03 Jul 2023
Advertisers still seem hesitant to get involved long-term in the Women's World Cup, which kicks off in just under three weeks' time, according to media experts and planners.
28 Jun 2023
The Evening Standard's commercial director shares which company merger he'd fancy and which advertiser he would love to work with.
28 Jun 2023
A unified audio ad analysis tool promises a greater level of accuracy than commonly-used techniques, with some "match rates" rated as highly as 100%.
26 Jun 2023
JCDecaux's public-access defibrillators at outdoor screens have been used more than 500 times in 16 UK cities.
22 Jun 2023
The US Joint Industry Committee (JIC) has published a scoring rubric for cross-platform currencies and a six-month plan for its Streaming Data Service.
21 Jun 2023
News UK's commercial director for broadcasting shares advice for younger people in the industry and what he would do if he won the lottery.
21 Jun 2023
The cost-of-living crisis has affected people's time at home, shopping habits, and long and short-term planning, new data shows.
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