Adwanted UK: The Media Leader

ARCHIVE ▸ ELLA SAGAR

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18 Jul 2023

The outdoor media owner is looking to help brands use digital out-of-home to grow their Gen Z audiences.

18 Jul 2023

The UK’s largest cinema ad sales house has today launched its first Cinema TVRs report on the Mediatel Connected AV app to align its measurement with other AV channels.

17 Jul 2023

This month marks the 20th anniversary of the first podcast recording. The Media Leader asks industry figures and colleagues about their recent podcast discoveries and all-time favourites.

13 Jul 2023

Budweiser and Weetabix are among the first major brands to launch nationwide multichannel campaigns during a period of "late money" being spent on TV in the UK this summer.

12 Jul 2023

Scope3's chief commercial officer talks about what has changed in conversations with clients since its founding 18 months ago and three qualities of a brilliant salesperson.

10 Jul 2023

Global first in-house ad campaign for its hit music radio station Capital will run on TV, cinema, outdoor and social media.

06 Jul 2023

Brands should use cinema activations at the beginning of campaigns as a "primer" for other media, delegates heard today.

05 Jul 2023

For the first time, the ABC has conducted a bespoke methodology audit for influencer marketing.

05 Jul 2023

Warner Bros Discovery's GVP head of advertising sales and partnerships shares the deal she is most proud of in her career and the bravest thing she has ever done.

05 Jul 2023

Interview: Having helped build a sales operation for a then little-known social media app called TikTok, Revolut's commercial chief Inam Mahmood is now focussed on developing another challenger brand with a mission to become the 'lifestyle platform of choice for everyone'.

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