Adwanted UK: The Media Leader

ARCHIVE ▸ ELLA SAGAR

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10 Nov 2021

Marketers are still too timid to place ads next to hard news, including content about Covid-19, because of an over-reliance on keyword searches, a conference heard.

10 Nov 2021

ITV is on track to record the highest ad revenue in its 66-year history, with CEO Carolyn McCall hailing an outstanding nine months.

09 Nov 2021

Adrian Walcott has been chosen as MediaCom UK's first external board advisor.

09 Nov 2021

Costa Coffee and Channel 4 have launched an exclusive creative partnership with a series of "light-hearted" TV ads.

08 Nov 2021

Verica Djurdjevic, chief revenue officer at Channel 4, has created two new roles and refocussed responsibilities in 4Sales' senior leadership team.

08 Nov 2021

Boris Johnson has been accused of creating a conflict of interest after appointing a lobbyist for large media companies to help choose the next chair of Ofcom.

05 Nov 2021

The entire system for getting user consent for data tracking in online advertising - including pop-ups asking for permission to use cookies, is about to be ruled as illegal by a key European regulator, according to campaigners.

05 Nov 2021

Influencer marketing is rapidly expanding, but will a dedicated trade body mean it will finally be taken more seriously as a maturing industry?

04 Nov 2021

M&S is running food and Christmas ads today across multiple platforms from today with its first TikTok takeover and use of custom QR codes from Flowcode.

04 Nov 2021

Boots has revealed its multi-platform Christmas campaign today Bags of Joy.

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