ARCHIVE ▸ ELLIE HAMMONDS
IPA urges agencies to rethink billing structure amid 'limited' progress toward outcome-based pricing
02 Jul 2025
Agencies need to evolve their commercial models beyond time- and resource-based pricing, especially as AI efficiencies and demand for outcome-based models increase pressure for change.
02 Jul 2025
The broadcaster announced the emissions measurement tool earlier this year and has already been successful in digital campaigns.
18 Jun 2025
Experian will provide the collective with valuable data insights to aid effective campaign strategy.
16 Jun 2025
The sustainability framework now includes a standardised approach to the digital methodology used to estimate emissions across media and supply chains.
16 Jun 2025
The platform will bring audience insights, media planning and activation, optimisation and measurement into one place.
13 Jun 2025
Research has found that combining digital audio and in-video audio provides opportunity for brands to increase performance.
13 Jun 2025
The world's biggest ad festival is just around the corner — we asked experts for their advice on how to "do" Cannes.
12 Jun 2025
The report is also calling for a ban on fossil fuel advertising.
11 Jun 2025
The social platform's new AI-led solutions aim to make emerging trends more accessible to brands.
10 Jun 2025
The charity's Stranger Than Summer gala raised £153,500 to support the industry's mental wellness.
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