ARCHIVE ▸ ELLIE HAMMONDS
16 Jul 2025
A report has found that more independent shops are partnering and, while there are clear results, significant barriers remain to compete.
15 Jul 2025
IAB Europe report also found that more partnerships are lasting longer than a year.
14 Jul 2025
The data will be available in the UK from September, providing marketers with greater insights into CTV investment.
14 Jul 2025
Yaccarino didn't quite make it out of the terrible twos as she steps down as CEO at Elon Musk's platform.
10 Jul 2025
The Rajar Midas spring 2025 survey highlights the continued popularity of podcasts within the audio sector.
10 Jul 2025
An IPA and FT report has concluded that trust is not a 'nice to have' as companies that measure trust as a KPI are more likely to deliver stronger profits.
08 Jul 2025
The audio production trade body argues that the recently published Creative Industries Sector Plan overlooks the thriving segment.
07 Jul 2025
Roadblock will provide brands with extensive reach through access to roadside digital screens.
02 Jul 2025
The campaign comes as the hype around women's sport continues to grow among brands and their agencies.
IPA urges agencies to rethink billing structure amid 'limited' progress toward outcome-based pricing
02 Jul 2025
Agencies need to evolve their commercial models beyond time- and resource-based pricing, especially as AI efficiencies and demand for outcome-based models increase pressure for change.
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