Adwanted UK: The Media Leader

Data Analysis

The sharpest media opinion, news and analysis

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21 Nov 2018 | Scarlett O'Donoghue

Founded by Benjamin Ayres in 2016, Bagboard distributes paper bags featuring advertising to independent retailers, and are free to consumers, heavyweight and eco-friendly, negating the need for a single-use plastic bag.

21 Nov 2018 | Scarlett O'Donoghue

The results show that 2 in 5 (41%) UK consumers think it's a US tradition that has no place in the UK, and that only 13% claim to do their Christmas shopping on Black Friday.

07 Nov 2018 | Scarlett O'Donoghue

The campaign involves creating and distributing reactive ad copy in print and in line with the day's news agenda across The Sun and The Times.

02 Oct 2018 | Scarlett O'Donoghue

UK customers say that Lush, Netflix and John Lewis offer the best customer experiences, according to a new study from C Space.

27 Sep 2018 | Scarlett O'Donoghue

For the second consecutive year Netflix leads YouGov's Millennial Rankings with a score of 77%, followed by Spotify at 73% whilst Primark and Apple share third position at 71%.

19 Sep 2018 | Scarlett O'Donoghue

The package will bring together Sky Box Sets, which includes 400 its UK and US series, and the full Netflix service in a single on-demand service.

17 Sep 2018 | The Media Leader Staff

Leading the pack across all national markets is The Sun, with a de-duplicated monthly total brand reach of 31.3m. The title also recorded the highest mobile reach across all markets at 22.2m.

22 Aug 2018 | Scarlett O'Donoghue

The7stars' findings show how 67% of 18-34 year olds admitted to needing a ‘break’ from technology - a figure that increased to 71% within the younger age group of 18-24 year olds.

26 Jun 2018 | Nick Graham

Brands should start to find their own ‘voice’ or risk playing catch up when we enter a browserless world, writes Nick Graham.

19 Jun 2018 | Scarlett O'Donoghue

Research shows that people who read 'emotionally arousing' content and then interacted with a video advert were 45% more likely to view the whole advert.

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