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05 Jun 2025
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The Media Leader Staff
A recent survey conducted by Adwanted Connected and YouGov showed that ensuring ad relevance for podcasts is more attention-grabbing than tailoring ads to the environment, timing or activity of the listener.
05 Jun 2025
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Katie Lee
The marketing sector has no reason to be built on school results. We have a duty to represent the richly diverse population in both our internal teams and the work we produce.
02 Jun 2025
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Omar Oakes
This is why human-led content needs a compass more than ever: values can’t be faked. You can’t prompt your way to perspective.
22 May 2025
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Amy Kean
We need a revolution in how we speak. We need to reward original language and celebrate people who get straight to the point. Because the alternative is being completely forgotten.
21 May 2025
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Samantha Eales
The new Audience Takeover product can target specific audience types, combining first-party data signals with premium formats, for brands looking for something a little different.
21 May 2025
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Raymond Snoddy
Closing down DCMS could bring savings as its various functions are moved to other departments, but is it worth losing a dedicated voice for media and other creative industries at the cabinet table?
20 May 2025
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Lauren Dick
The purchase cycle may be evolving, but the key lies in the accessibility and functionality of first-party customer data, its deployment and its effective application.
16 May 2025
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Jack Benjamin
Agency leaders from GroupM, Stagwell, VCCP and the7stars share their thoughts on the contentious topic.
14 May 2025
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Raymond Snoddy
Apart from being a bulwark against fake news and lies, the BBC World Service is a valuable arm of British culture and influence around the world. Cutting funding will bring irreparable damage.
13 May 2025
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Nicola Kemp
Return-to-office mandates, relentless bias, a widening pay gap… why are we looking the other way while a steady stream of female talent exits the industry?
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