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Results matching the voice UK
29 Nov 2024
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Omar Oakes
Sky Media's advertising chief has pledged to "drive change" as the TV sales house looks to "fully reimburse" clients underpaid for ad revenue over several years.
29 Nov 2024
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Omar Oakes
2025 will be a "whole new world" for Channel 5, said its director of programming as the broadcaster plots a first-ever major marketing assault for VOD and a clearer commissioning approach.
28 Nov 2024
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Maria Iu
Special project comprises long-form content including a video interview with Sadiq Khan and photo gallery documenting the crisis.
28 Nov 2024
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Maria Iu
The retailer turned to social media humour to boost awareness of its repairs offering.
27 Nov 2024
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Omar Oakes
The broadcaster's controversial job ad was part of an effort to protect its intellectual property, its research chief has revealed.
27 Nov 2024
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Mark Halliday
Programmatic capabilities have transformed DOOH into a highly addressable, measurable, data-driven-by-default channel. There is undeniable proof that it delivers results throughout the funnel.
26 Nov 2024
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Anna Sampson
We have become too solutions-oriented. We need to stop and ask questions — and the most powerful questions come from consulting with a range of lived experiences.
25 Nov 2024
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Jack Benjamin
Exclusive: Barb is in active talks to join Origin under a plan that would see the cross-media measurement platform incorporate two reports with different viewability standards.
19 Nov 2024
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Jack Benjamin
Brand marketers are enthusiastic about Origin and want Barb data included. But at a Barb briefing, media strategists and effectiveness experts expressed caution when comparing non-standardised audience measures.
19 Nov 2024
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Alex Thompson
it is not too late to recognise both the importance of relationships between agency, media owner, tech people and brand marketers as well as the limitations of AI.
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