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Results matching the voice UK
01 May 2025
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Simon Carr and Tessa LeGassick
To cut through the noise, brands must focus on genuine engagement. It requires a complex understanding of attention that varies based on brand and consumer interactions with devices, content, media and platform.
30 Apr 2025
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Jack Benjamin
The Observer's co-CEO discusses why the relaunched title aims to be a newspaper with 'the sensibility of a magazine'.
24 Apr 2025
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John Moulding
The native home-screen ad format on smart TVs is moving beyond its initial advertiser base of media and entertainment companies to "general market" brands, according to two executives who should know.
22 Apr 2025
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Jack Benjamin
Magnite will serve as WeAre8's first SSP, enabling programmatic buying of the social media challenger's unique ad model for the first time.
22 Apr 2025
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Jack Benjamin
Laura Chase, WeAre8’s UK managing director, joins host Jack Benjamin to explain the platform's ethos, features, unique commercial model and how it is attracting investment from brands.
17 Apr 2025
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Maria Iu
Some of the industry’s brightest minds discussed proving the value of planning across multiple channels, as well as AI’s role in the new order, at a recent roundtable.
16 Apr 2025
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Jack Benjamin
UK and Northern Europe sales chief Ed Couchman on how the Spotify Ad Exchange, generative-AI creative tools and an improved measurement offering are part of a strategy to make advertising with the streaming giant frictionless.
15 Apr 2025
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Charles Haynes
While marketers applaud the new Unilever CEO’s commitment to increase influencer use, eyebrows should be raised as to the real impact on the influencers themselves.
15 Apr 2025
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Nicola Kemp
From slapdash return-to-office mandates to ignoring the untenable pressure on working mothers, we must stop being careless with women’s careers.
10 Apr 2025
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Phil Rowley
In a world where attention is expensive, your message must be economical. It doesn't matter if this is creatively valid — this is the reality we face now.
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