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16 Apr 2025
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Jack Benjamin
UK and Northern Europe sales chief Ed Couchman on how the Spotify Ad Exchange, generative-AI creative tools and an improved measurement offering are part of a strategy to make advertising with the streaming giant frictionless.
15 Apr 2025
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Charles Haynes
While marketers applaud the new Unilever CEO’s commitment to increase influencer use, eyebrows should be raised as to the real impact on the influencers themselves.
15 Apr 2025
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Nicola Kemp
From slapdash return-to-office mandates to ignoring the untenable pressure on working mothers, we must stop being careless with women’s careers.
10 Apr 2025
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Phil Rowley
In a world where attention is expensive, your message must be economical. It doesn't matter if this is creatively valid — this is the reality we face now.
08 Apr 2025
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Jan Gooding
If you want to drive change, learning that people are actively working against you can be hard, but they may have a point. By listening to them and making adjustments, you can still make progress.
04 Apr 2025
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Jack Benjamin
New research from MG OMD and Reach unpacked the importance of community to personal identity and suggested brands should consider community-based targeting to appeal to consumers authentically.
31 Mar 2025
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James Longhurst
The list spans talent from across the UK media landscape, from agencies large and small, media owners, brands and beyond.
21 Mar 2025
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Sally Griffith
Recent attacks on DEI impact the sector's creative potential, its financial sustainability and its ability to connect with modern, diverse audiences. Some good work is being done, but there is much more to do.
20 Mar 2025
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Maria Iu
The “Blind Hijackers” campaign leveraged BPS voices in popular LadBible formats, placing accessible, experience-led storytelling at its heart.
19 Mar 2025
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Raymond Snoddy
From the high court overturning its rulings on two GB News shows to the start of its enforcement of the Online Safety Act, Ofcom finds itself defining or refining where media balance should lie in an increasing contentious age.
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