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10 Jan 2024
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Ella Sagar
Analysis: The broadcaster increased its share of linear channels by 5%.
03 Jan 2024
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Omar Oakes
Channel 5 has secured its biggest-ever sponsorship deal after sleep-tech brand Simba renewed its 2023 deal.
02 Jan 2024
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Ella Sagar
Analysis: Any merger would "not be of equals", critics say – but what would be the benefits?
02 Jan 2024
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Jack Benjamin
Analysis: It was only a matter of time before a major publisher took the leap to sue OpenAI.
11 Dec 2023
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Jack Benjamin
Scott Guthrie, director general of the Influencer Marketing Trade Body, joins Jack Benjamin to talk through the opportunities and risks of developing and employing AI influencers.
22 Nov 2023
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Omar Oakes
The UK's Big Three commercial TV broadcasters have begun testing widely-used traded audiences within CFlight, their joint initiative to deliver "total campaign" reporting.
09 Nov 2023
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Jack Benjamin
Newsworks and the PPA are looking to introduce an "enhanced measurement solution," but according to the IPA research director the decision to do so comes more from publishers than from buy-side demand.
11 Oct 2023
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Nick Manning
There isn't some conspiracy; advertisers want to sit beside the benign and predictable, not the combustible.
07 Sep 2023
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Simon Carr
It appears global forces are reshaping our behaviours and preferences, and businesses will need to adapt their brand strategies alongside them.
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