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Results categorised as Mobile
15 Mar 2010
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Sam Howroyd
More than one third of marketers already conduct some type of mobile marketing, with mobile websites and apps proving to be an equal draw to text messaging.
11 Mar 2010
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Sam Howroyd
The mobile retail market is expected to exceed $12 billion by 2014, driven by increasing smartphone use.
11 Mar 2010
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Sam Howroyd
Almost 29% of US mobile subscribers went online via their mobile phones in an average month during the November to January 2009 period, according to new research from comScore.
10 Mar 2010
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Alex Rahaman
In the first of a new series of Media Playground Thought Leadership pieces, Alex Rahaman, director of mobile at Unanimis, says what we learn from our experiences online can help maximise the potential of mobile.
08 Mar 2010
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Sam Howroyd
Europeans are spending more time on the mobile internet than reading newspapers or magazines, according to new research from the European Interactive Advertising Association.
05 Mar 2010
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Sam Howroyd
Absolute Radio is partnering with content management specialist ipercast to develop a range of new services to help deliver and monetise content online and via mobile devices.
04 Mar 2010
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Sam Howroyd
A third of UK mobile users (33%) see content and applications - such as games and maps - as an important factor when choosing their next mobile handset.
04 Mar 2010
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Liz Jaques
Are localised solutions going to be the key to success for mobile advertising? Or is there no such thing as the much-talked about 'year of mobile'?
04 Mar 2010
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Sam Howroyd
A new study on social networking access via mobiles has found that 30.8% of smartphone users accessed social networking sites via their mobile browser in January 2010, up 22.5% year on year.
02 Mar 2010
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Sam Howroyd
February was another big month for mobile research and forecasts, with ABI Research predicting that shoppers around the world will spend $119 billion on goods and services purchased via mobile phones in 2015.
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