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17 Jun 2022
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Jack Benjamin
Study also found that while older Americans (aged 50 and over) make up just 24% of US adult Twitter users, they produce 78% of all political tweets.
26 May 2022
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Jack Benjamin
The $150m penalty amounts to roughly 3% of Twitter’s 2021 revenue ($5.08bn), most of which was generated through advertising.
23 May 2022
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Paul Thompson
Musk's belief in freedom of speech and self-promotion over a traditional ad model could be a double-edged sword.
11 May 2022
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Tara Austin
A behavioural science view on Elon Musk's Twitter takeover.
05 May 2022
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Deirdre McGlashan
The role of advertising in Twitter’s future is wholly entwined with how seriously its new owner takes content moderation.
03 May 2022
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Jack Benjamin
NewsGuard CEOs explain how programmatic advertising is funding Russian propaganda and healthcare hoax sites.
26 Apr 2022
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Jack Benjamin
Twitter founder Jack Dorsey praised Elon Music for taking the company private. But is Dorsey right to lament the company going public in the first place?
10 Jan 2022
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Ella Sagar
How much risk is really involved for brands and influencers when a platform's owners can pull the plug on their accounts overnight?
19 Oct 2021
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Ella Sagar
Twitter announced 10 "innovations", including a Safety Mode for users, that it has launched or is currently trialling on its platform this year.
07 Oct 2021
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Ella Sagar
More than 400 brands, agencies, and individuals called on social media to do more to tackle online racist abuse last Summer. Did it work?
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