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Results tagged as Television
09 Dec 2010
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John Billett
In response to Jim Marshall's TV Summit write-up John Billett, director and owner of Johnbillett.com, says the operation of agency deals means CRR acts as a barrier to entry for smaller buyers and as a protection for the larger agency...
08 Dec 2010
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Raymond Snoddy
Raymond Snoddy wonders what Nick Shott will make of 'Channel 6'. "Is it a cunning attempt to launch a new national channel by the back door? I think we can assume that neither Kelvin MacKenzie nor L!VE TV (or even topless darts) have anything to do with this latest plan, though history rarely repeats itself in such a perfect way"...
08 Dec 2010
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Liz Jaques
eMarketer has upgraded its online ad forecast for 2010, estimating that US online ad spend will now increase 13.9% to $25.8 billion for the full year. Next year, the group predicts a 10.5% increase, followed by double-digit growth every year through to 2014 (when spending will reach $40.5 billion).
08 Dec 2010
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Derek Jones
Globally, online video advertising budgets will come from print and from TV, not from online display or search, according to Bill Lederer, CEO of Kantar Video.
08 Dec 2010
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Jim Marshall
Jim Marshall wonders whether MediaTel's recent TV Summit makes the case for scaling up to a full TV Conference now - the sort of TV conference that used to happen in Monte Carlo and Barcelona some years ago when everything was less complicated, more profitable and more profligate...
07 Dec 2010
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Simon Wright
The start of ITV1's week long celebration of 50th anniversary of Coronation Street got off to a flyer with an average audience of 12.4 million for 8.30pm edition (peaking at 12.8 million).
06 Dec 2010
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Simon Wright
Last night's X Factor results show on ITV1, pulled in an impressive average audience of over 14 million. The programme, which featured the first live performance on British television of the cast of hit US show Glee, peaked its viewing at 15.7 million during the last fifteen minutes of broadcast.
06 Dec 2010
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Derek Jones
Speaking at the Future TV Advertising Forum on Friday, Ed Couchman, commercial controller, future and digital advertising at Channel 4, said that the broadcaster has set up its own online viewing panel of over 250,000 people.
06 Dec 2010
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Derek Jones
In 2019 - "but I may be a little optimistic there" - according to Rhys McLachlan, Mediacom's managing partner for implementation and future investments, speaking at The Future TV Advertising Forum on Friday.
03 Dec 2010
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Liz Jaques
The television advertising recovery is set to continue, with ITV1 revenues expected to be up between 7% and 10% in January, according to the Guardian.
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