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Results tagged as Television
08 Mar 2011
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John Barnard
In response to YouGov's 'Product Placement underwhelms' article, John Barnard, chairman NMG Product Placement at Pinewood Studios, says many of the respondent's comments about noticing product placement all the time are based on seeing brands, not product placements.
07 Mar 2011
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Adele Gritten
Product placement came to the UK last week, but new research from YouGov suggests the appearance of branded goods in the nation's TV shows and films
for the first time is unlikely to excite audiences.
07 Mar 2011
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John Billett
In response to Raymond Snoddy's article 'At best Sky News will stumble along in its current mode', John Billett, CEO at Johnbillett.com, says the law of unintended consequences has never operated more potently.
04 Mar 2011
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Simon Wright
The growth of viewing via mobile phones and online within UK has continued to grow, according to a new survey released by BARB.
03 Mar 2011
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Raymond Snoddy
Raymond Snoddy says Jeremy Hunt has chosen to take the "courageous" route and must hope that it does not come back to bite him. Ultimately Sky News could be brought to its knees within a decade if the Murdoch dynasty tire of paying to keep the loss-maker afloat...
03 Mar 2011
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Derek Jones
Yesterday's Media Systems breakfast event, in association with Clearcast, illustrated the conundrum agencies (in particular) now find themselves in regarding media process and trading systems.
03 Mar 2011
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David Brennan
In response to Ipsos MediaCT's research article The power of the big screen, David Brennan, research & strategy director at Thinkbox, says: "Why does Ipsos believe it is relevant and appropriate to compare and contrast cinema and TV... and why make such unfounded and inevitably skewed comparisons in order to make a point?"
03 Mar 2011
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Liz Jaques
Jeremy Hunt has approved News Corporation's plan to spin off Sky News, clearing the way for Rupert Murdoch's proposed takeover bid the for 61% of BSkyB that it does not already own. The statement in full.
02 Mar 2011
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Liz Jaques
ITV saw its pre-tax profit almost triple last year to £321 million following a market-beating rise in TV ad revenues (up 16%).
02 Mar 2011
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Raymond Snoddy
Raymond Snoddy says Adam Crozier, the ITV chief executive, has a perfectly rational "transformational" five-year plan for the company but he will have difficulty building up ITV Studios, whichever brilliant executive is in charge. The one deal that would be truly transformational in production terms for ITV would be the acquisition of All3Media...
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