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Results tagged as Television
23 Mar 2011
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Raymond Snoddy
Raymond Snoddy on the BBC cuts: Blank screens late at night would not be a good idea. You have to show something. The last person who tried blank screens was Prime Minister Ted Heath during the miner's strike and it didn't get him very far.
23 Mar 2011
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Kathryn Jefferies
Kathryn Jefferies, head of media at Equi=Media, says as TV ad targeting rises, the challenge for the TV industry will be to use the data they have to target consumers as effectively as online, and as seamlessly.
17 Mar 2011
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Derek Jones
There was little debate to be had in the interactive session at the ISBA conference in London today but the most interesting out-takes were probably those from Mark Brandon, commercial director at Virgin Media Digital Sales.
17 Mar 2011
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Derek Jones
Mike Darcey, chief operating officer at BSkyB, took the opportunity of a speaking slot at the ISBA 2011 annual conference today to promote Sky's content investment and innovation record, and get in a dig or two at the competition.
17 Mar 2011
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Liz Jaques
The Sunday night TV schedule proved to be a hit for ITV1 during January, with a peak run of Dancing on Ice, Wild at Heart and the Dancing on Ice Skate Off.
17 Mar 2011
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Simon Wright
Channel 5 had a particularly good post-Christmas month in January, with revenues up 18.4% on this time last year.
17 Mar 2011
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Liz Jaques
Closer camera positioning and a change of angle have increased Britain's first paid for product placement visibility.
17 Mar 2011
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Derek Jones
Ed Richards, chief executive of Ofcom, told the ISBA conference this morning that the TV industry was in a strong enough position for a review of the trading model to take place.
16 Mar 2011
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Liz Jaques
Joining the first past the post rush, Channel 4 has announced a product placement deal with high street fashion retailer New Look.
16 Mar 2011
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Raymond Snoddy
Raymond Snoddy on what went wrong: When it comes to relaunches, gentle, gradual, evolutionary change is obviously best. But everyone forgets that. The excitement of the new and shiny takes over. Daybreak managed to put its finger on every mistake it was possible to make and include it in the big plan.
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