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Results tagged as Television
22 Nov 2011
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Stuart Corke
The first ever UK product placement communication effectiveness research has just been released. Taking a sample of recent placements in UK dramas this unique process shows that advertisers frequently achieve as much value from the overseas export versions of the programme as they have received from the original UK transmission.
22 Nov 2011
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Niall Johnson
Ciaran's latest drama on the cobbles brought in the highest amount of viewers last night with the second episode of Coronation Street peaking at 8.9 million.
21 Nov 2011
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Liz Jaques
In a brand new video feature for MediaTel's Newsline, the star of our Youth, Media & Technology event Amy Daramola gives her views on all things television.
21 Nov 2011
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Andrew Bradford
Major communication innovation is historically driven by the distribution mechanism; the first transatlantic cable was laid nearly a hundred years ago and has enabled the great leaps in communications for the last century that we’re only just capitalising on.
21 Nov 2011
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Liz Jaques
Ever wanted to know how young people consume television... do they really enjoy watching it on their mobile phones or are they too busy gaming to sit down in front of the big screen with their families?
18 Nov 2011
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Simon Wright
The latest goings on down under in ITV1's I'm a Celebrity proved to be more than a match for BBC1's coverage of Children in Need Rocks Manchester charity concert.
17 Nov 2011
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Derek Jones
This years asi European TV Symposium held in Amsterdam opened the doors to Facebook and Google for the first time, recognising their growing significance in social TV and in TV research.
17 Nov 2011
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Derek Jones
"Don't be seduced by opportunistic solutions from the digital world," RSMB managing director Steve Wilcox warned delegates at the asi 2011 European TV Symposium during the event's main research session. "What sounds plausible on the surface may fall down in operation."
15 Nov 2011
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Stuart Corke
ITV Family net advertising revenues (NAR) grew 1% in Q3 and marginally ahead of BoAML forecast.
15 Nov 2011
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David Brennan
I always enjoy reading Greg Grimmer's blogs and last week's was no exception. His memories of trading (intellectual) blows with Phil Georgiadis at Media 360 a few years ago - about the future of online advertising - felt both nostalgic and curiously contemporary at the same time. There was one paragraph, though, that got me thinking about the whole topic of reach and frequency and its relevance in today's communications landscape.
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