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Results tagged as Television
12 Dec 2011
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Jeff Siegel
Jeff Siegel, senior vice president, worldwide advertising, Rovi Corporation, gives insights from phase one of Rovi's smart TV advertising study in the UK (in partnership with Decipher)...
08 Dec 2011
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Derek Jones
... from the Business Insider IGNITION conference in New York last week. YouTube, Facebook, social TV, Mediamath and the "brain-dead" metric that is CTR.
06 Dec 2011
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Liz Jaques
WPP's GroupM has reduced its 2011 UK ad spend forecast from 1.5% to 0.7%.
06 Dec 2011
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Liz Jaques
Microsoft has announced plans for an all-new Xbox 360 experience, which will include the first group of new, custom applications from TV and entertainment content providers on Xbox LIVE.
06 Dec 2011
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Liz Jaques
WPP has announced that its wholly-owned digital marketing technology business, 24/7 Real Media, has acquired the assets of the digital video advertising software company Panache.
05 Dec 2011
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Liz Jaques
MAGNAGLOBAL, a division of IPG Mediabrands, has released an updated global advertising forecast, showing media owners' revenue growth for 2011 and 2012 to be slower than previously projected, but still resilient.
05 Dec 2011
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Liz Jaques
Sky is expected to launch a wholesale fibre broadband offering in the next few months, according to Bank of America Merrill Lynch (BoAML).
05 Dec 2011
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Liz Jaques
GroupM has downgraded its 2011 US ad forecast from 3.8% growth for all measured media to 3.3%, according to MediaPost.
05 Dec 2011
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Liz Jaques
ZenithOptimedia predicts that global ad expenditure will end this year at US$464 billion, 3.5% higher than in 2010, then accelerate to US$486 billion - a 4.7% growth - despite the continuing slowdown in Europe and fears that its debt crisis will get much worse.
02 Dec 2011
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Julie MacManus
BARB's future focus is on measuring viewing on other devices. It is adding web TV measurement to a further 1000 panel homes next year and this could be the point at which it can start reporting on viewing through laptops and PCs.
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