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Results tagged as Television
09 Jul 2012
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Chris King
Sky has released a report which claims that the broadcaster contributed £5.4 billion to the UK economy in 2011.
06 Jul 2012
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Chris King
The appointment of Julian March as ITV online director is set to put 40 jobs out of 100 at risk at the company.
05 Jul 2012
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Chris King
Figures released today have shown that 54% of viewers used a second screen during Euro 2012 matches.
05 Jul 2012
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Petteri Vainikka
Enreach's Petteri Vainikka argues that display advertising can be reinvented, and advertisers' needs can be better served by discovering real consumer insights that are valuable to the industry...
05 Jul 2012
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Chris King
New integrated advertising tool Adalyser Placement is set to bring offline advertising and digital spend closer together. Launched UK software company OneSoon Ltd, it uses predicted TV schedules and print media plans to dynamically place online adverts for maximum effectiveness.
05 Jul 2012
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Liz Jaques
At yesterday's YouView launch, chairman Lord Sugar referred to the new connected TV service as "simple and easy", and he couldn't be more right.
04 Jul 2012
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Petteri Vainikka
Enreach's Petteri Vainikka believes real-time market research is needed to creat audience segment analytics within a display campaign: the difference between selling advertising space, and selling intelligent advertising...
04 Jul 2012
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Raymond Snoddy
Raymond Snoddy says that the appointment of George Entwistle as BBC director-general is a surprise, in light of his role in the Royal Pageant coverage, but as a BBC stalwart he will at least be respected in a role that is essentially thankless, where a daily kicking comes with the territory...
04 Jul 2012
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Chris King
George Entwistle has been appointed the new director general of the BBC by the BBC Trust.
04 Jul 2012
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Chris King
Research published by Freeview has revealed that connected TV will be available to almost all UK homes by the end of 2014.
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