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Results tagged as Research
17 Feb 2010
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Sam Howroyd
An estimated 6.8 billion US search queries were made via Google in January, according to new figures from The Nielsen Company.
17 Feb 2010
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Antony Miller
Antony Miller, head of media development at Royal Mail, on how neuroscience can uncover hidden insights into the way the brain processes brand messages.
16 Feb 2010
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Sam Howroyd
comScore has released a review looking at key trends in US digital media last year, revealing growth in the core search market, social networking and online video.
16 Feb 2010
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Sam Howroyd
Consumers want more internet connectivity on their mobile devices, according to new research from Accenture and the GSMA.
11 Feb 2010
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Sam Howroyd
Approximately one in five UK consumers now owns a smartphone that can check email and go online, according to a new report from Deloitte.
10 Feb 2010
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The Media Leader Staff
UKOM and The Nielsen Company have today launched the UKOM Audience Planning System - the first ever UK industry-agreed audience measurement and planning system for online media.
10 Feb 2010
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Sam Howroyd
Mobile and online advertising can significantly increase brand awareness and purchase consideration when used together, according to new research from the IAB.
09 Feb 2010
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Sam Howroyd
The latest IPA Trends in Television report reveals that average daily hours of TV viewing rose to almost 4 hours in the final quarter of 2009.
08 Feb 2010
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Sam Howroyd
This week's launch of new online planning system UKOM represents the "end of the beginning" for getting online accepted by brand advertisers, according to panellists at last Friday's MediaTel Group seminar on the Future of Online.
05 Feb 2010
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Sam Howroyd
Yesterday saw the official UK launch of GSMA Mobile Media Metrics (MMM), offering census-level internet usage data from all five UK mobile operators.
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