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Results tagged as Research
31 Mar 2010
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Sam Howroyd
The UK smartphone market has grown 70% over the past year to more than 11 million subscribers, according to new comScore data.
31 Mar 2010
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Sarah Gale
The latest research piece from Ipsos MediaCT looks at how measuring brand engagement can help build audiences and help to command premium prices for advertising.
31 Mar 2010
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Sam Howroyd
UK internet advertising spend grew 4.2% in 2009 to hit £3.5 billion, with search reaching 2.15 billion, according to new figures from the IAB.
31 Mar 2010
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Katherine Page
Despite the increasing popularity of digital media, consumers with a technological bent are still checking out the print editions of their favourite titles, says Katherine Page, technical consultant at the National Readership Survey.
30 Mar 2010
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The Media Leader Staff
This week is the last chance to book discounted tickets for MediaTel Group's 'Future of Media Research' seminar.
30 Mar 2010
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Sam Howroyd
Consumers are increasingly using their PCs, mobiles and televisions at the same time, according to new mobile focused research from Yahoo!.
30 Mar 2010
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Sam Howroyd
It found that the share of smartphones as a proportion of overall device sales has increased to 29% for phone purchasers in the last six months, with 45% of respondents to a Nielsen survey indicating that their next device will be a smartphone.
29 Mar 2010
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Sam Howroyd
A US study by the The Network Advertising Initiative (NAI) has found that behaviourally targeted ads are more than twice as effective and valuable as non-targeted online ads.
26 Mar 2010
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Sam Howroyd
A quarter of children aged 8-12 who use the internet at home say they have a profile on Facebook, Bebo or MySpace, despite these sites having a minimum user age of 13, according to new research from Ofcom.
26 Mar 2010
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The Media Leader Staff
New UK focused research has found that video and display advertising are effective at "driving significant uplift in site visitation and advertiser search queries, even in the face of minimal clicks on ads".
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