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Results tagged as Research
10 May 2010
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Sam Howroyd
With the latest BARB figures showing viewing of broadcast TV is on the up, the next challenge facing the measurement service is picking up viewing via PCs and laptops, IPA research director Lynne Robinson told delegates at Friday's MediaTel Group seminar on the 'Future of Media Research'.
10 May 2010
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Liz Jaques
TouchPoints, the IPA's multi-media study, gets the "thumbs up" from panellists at the MediaTel Group Future of Media Research seminar on Friday.
07 May 2010
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Liz Jaques
People are the key to getting the best results from media research, according to the panellists at MediaTel Group's Future of Media Research seminar in London this morning.
06 May 2010
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Liz Jaques
The upcoming World Cup in South Africa is set to kick-start the 3D TV revolution, according to latest industry forecasts.
05 May 2010
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Liz Jaques
A new face-tracking research study has found that consumers are more open to engage with digital out-of-home ads in shopping centres.
05 May 2010
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Sam Howroyd
US branded video ad network BrightRoll has released a new online video advertising report, which reveals that US advertisers are becoming increasingly reliant on the medium to reach targeted audiences.
05 May 2010
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Dollywagon
Dollywagon's latest network analysis of hash tag usage on Twitter during the current General Election raises some interesting questions.
04 May 2010
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The Media Leader Staff
People in the UK watched 30 hours and 4 minutes of broadcast TV a week during the first quarter of 2010, up 2 hours and 29 minutes year on year, according to new BARB figures published in Thinkbox's Q1 Review.
04 May 2010
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Sam Howroyd
New figures from comScore show that more than 180 million US internet users watched online video during March.
30 Apr 2010
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Matt Fiorentino
Visible Measures: "Online video adds an extra dimension to political theater, highlighting the good, magnifying the bad, and amplifying the embarrassing"...
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