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Results tagged as Research
19 May 2010
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John Snyder
Our latest Media Playground Thought Leadership article, by Grapeshot CEO John Snyder, explains how technology can consign a 19th century observation to history
18 May 2010
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Claire Sowerby and Kristin Bayliss
UM's Wave.4 study highlights how our personality types have a greater impact on how we use social media than our technical sophistication.
17 May 2010
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Sam Howroyd
ABC is launching the ABC Irish (ROI) Council, allowing the Irish media industry to play a more active role in the development of ABC rules and regulation.
17 May 2010
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Sam Howroyd
Internet advertising revenues in the US hit $5.9 billion for the first quarter of 2010, representing a 7.5% increase over the same period in 2009, according to the Interactive Advertising Bureau and PricewaterhouseCoopers.
12 May 2010
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Louise Ainsworth
Louise Ainsworth, MD EMEA, Nielsen Online, looks at four scenarios for the future of media research.
11 May 2010
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Sam Howroyd
In an average month during the first quarter of 2010, 63.7% of US mobile subscribers used text messaging on their mobile devices, according to new figures from comScore.
11 May 2010
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Sam Howroyd
Around a quarter of US consumers are watching internet TV more than once a week, according to new research.
10 May 2010
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Sam Howroyd
US figures from Nielsen show that Twitter and Facebook have both recorded large year on year growth in unique users.
10 May 2010
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Liz Jaques
News International's head of insight Stuart MacDonald was quick to defend the National Readership Survey at MediaTel Group's Future of Media Research seminar last week, saying it has "a critical role to play in the industry today".
10 May 2010
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Sam Howroyd
UKOM has arrived to clean up the last Wild West: online. But delegates at Friday's MediaTel Group seminar on the 'Future of Media Research' wanted to know just how successful were its first 100 days.
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