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Results tagged as Research
22 Jul 2010
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Karen Canty
It's summer, and the spirit of fun is upon us at the Future Foundation - so this month's article focuses on games, gaming and just how serious the business of fun has become...
22 Jul 2010
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Liz Jaques
The Institute of Practitioners in Advertising (IPA) unveiled its much-anticipated TouchPoints3 Hub survey today, which promises to be a real game-changer compared to the previous two waves.
22 Jul 2010
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Marnie Richards
According to Unicast, connecting with family and friends this summer is the highest priority of American female internet users. 76% of them said they planned to use the internet for this reason.
22 Jul 2010
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Stuart Mcdonald
Stuart McDonald, head of insight and trade marketing at News International, aims to convert the few remaining fence sitters: "If you're reading this unsure as to whether you should subscribe to IPA TouchPoints, permit me to provide you with some guidance"...
20 Jul 2010
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Marnie Richards
According to the latest data from ABI Research, mobile video services revenue is expected to reach $2 billion in 2013.
20 Jul 2010
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Marnie Richards
According to new research from the Entertainment Software Association (ESA), 67% of American households play computer or video games.
19 Jul 2010
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Sam Howroyd
ZenithOptimedia has upgraded its forecast for global adspend growth this year from 2.2% to 3.5%.
16 Jul 2010
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The Media Leader Staff
New US figures from Nielsen show that while Google remained the top search engine in June, accounting for 65% of all US searches during the month, there was more significant movement among its closest competitors.
15 Jul 2010
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The Media Leader Staff
The US advertising economy will grow by 2.1% during 2010, excluding political and Olympic advertising on TV, according to a new forecast by Magna Global.
15 Jul 2010
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The Media Leader Staff
Spending on new, first-run UK programming by the BBC, Channel 4, ITV and Five fell 6% between 2008 and 2009, new Ofcom figures reveal.
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