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Results tagged as Research
16 Aug 2010
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Gary Roddy and Christine Connor
GFK's Gary Roddy and Christine Connor look at how and why new technology is changing the way people listen to audio content...
10 Aug 2010
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Kiran Kaur
Polestar Communications' latest research gives an interesting insight into a vital, influential group within the traditional Housewives and Kids audience called 'Connected Mums', which have apparently "become the ultimate advocates, with the power to build or destroy brands..."
09 Aug 2010
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Marnie Richards
According to a new report from ECommera, only 13.6% of UK online shoppers would go directly to a brand's website. By comparison, 42% would buy from an aggregated online retailer that offers a choice of brands, such as Amazon.
03 Aug 2010
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Marnie Richards
The population of mobile video viewers in the US will grow by nearly 30% in 2010, reaching 12.9 million, according to a new report from eMarketer.
02 Aug 2010
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Marnie Richards
According to a new report from the IDC, shipments of mobile phones have risen to 317.5 million units in the second quarter of 2010. This is a year-on-year increase of 14.5%.
29 Jul 2010
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Marnie Richards
Marketers expect their overall marketing budgets to increase in the last six months of this year, according to a survey of more than 100 top-level marketing directors.
28 Jul 2010
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Marnie Richards
According to the 2010 USC Annenberg Digital Future Study, only 56% of internet users ranked newspapers as an important source of information.
27 Jul 2010
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Marnie Richards
According to a new Juniper Research study, challengers from the consumer electronics market will achieve global sales of smartphones exceeding 26 million by 2015.
27 Jul 2010
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Marnie Richards
Sales of Android-based phones have more than quadrupled in the UK during the last quarter, increasing by 350%, according to research from GfK Retail and Technology.
26 Jul 2010
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Andy Marrs
Andy Marrs, head of audience insight at IPC Media, explains that 'it's clear that for today's 'Self Conscious Shopper' brands need to work harder; being 'known' alone is no longer enough.'...
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