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Results tagged as Research
11 Oct 2010
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Derek Jones
Last Christmas I forecast Chelsea would win the premiership by at least 8 points. I didn't want them to (I don't like Chelsea) but I bet some football mates that they would. Could be seen as a form of hedging; could be seen as a very generous/daft bet.
08 Oct 2010
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Liz Jaques
Social networking has surpassed TV viewing as the biggest waste of people's time, according to Advertising Week.
06 Oct 2010
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Toluna Poll
In the run up to MediaTel Group's Future of National Newspaper event last week, Toluna ran an instant 3-hour online poll with 1,000 respondents. Click here to see the results...
05 Oct 2010
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Liz Jaques
Total UK media advertising will grow 3.7% to £15 billion in 2010, as TV, the internet and national newspapers recover from the recession, according to a new report from Enders Analysis.
05 Oct 2010
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Liz Jaques
National newspaper revenues have bounced back more than other print media so far this year due to stronger support in aggregate from agencies and brands as well as large and well targeted audiences, according to a new report by Enders Analysis.
01 Oct 2010
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Helen Gawor
Helen Gawor, Connect Insight, says: "Online advertising effectiveness studies became a joke when one research supplier was asking respondents 'Have you seen any advertising for X brand' when the ad was clearly on the page hosting the research...when it's bad, it's really bad!"
30 Sep 2010
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Liz Jaques
Advertising expenditure is expected to increase by 5.3% this year and by 2% in 2011, according to new figures from the Advertising Association, which have been researched and compiled by Warc.
29 Sep 2010
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Liz Jaques
Barcode scanning has increased 700% since the start of 2010, according to a new report from the barcode technology provider ScanBuy.
29 Sep 2010
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Liz Jaques
The number of people watching videos via their mobile handsets has increased 66% in the last year to 12.1 million across the UK, France, Germany, Spain and Italy.
28 Sep 2010
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Katherine Page
Katherine Page, technical consultant for the National Readership Survey, says if a sample doesn't do a good job of representing the universe then the audience data is likely to be flawed...
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