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Results tagged as Research
18 Nov 2010
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Liz Jaques
Nielsen has admitted to more discrepancies with is online measurement system - this time it has under-counted unique visitors to the top 1,000 sites on the web by an average of 5%.
18 Nov 2010
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Liz Jaques
Collaboration was one of the key themes emerging from yesterday's AOP Research Forum in London. Starcom Mediavest's head of digital research Scott Thompson said industry tools provide invaluable support for agencies, but there is still potential for growth and the way to extend insights is to share research.
18 Nov 2010
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James McCombe
As the noughties draw to a close, TGI takes a look at how British young people are interacting with the digital world...
10 Nov 2010
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Liz Jaques
A week today, the AOP is running its Research Forum event, which is set to look at how online behaviour is changing and what it means for brands.
10 Nov 2010
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Stuart Mcdonald
Stuart McDonald, co-chair MRG, says "it has been a tough two years, but with the hope that economic posterity, business confidence and hopefully research budgets are returning, it is now an opportunity for us to be strategic and show the value that research can offer"...
05 Nov 2010
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Julie MacManus
Live from the MRG in Malta: Steven Van Belleghem from InSites Consulting challenged Friday morning's non-Tweeting MRG delegates to start implementing conversations with their brands' consumers within the next 48 hours.
05 Nov 2010
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Julie MacManus
Tom Ewing of Kantar Media kicked off the piracy debate with an insight into the challenges of researching the murky world of piracy, following on from his "Content piracy - a fiendish problem for media researchers" article.
04 Nov 2010
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The Media Leader Staff
The MRG conference got off to a lively start last night with Kantar Media's Richard Asquith chairing The Balloon Debate - "Which media will survive the digital age?"
04 Nov 2010
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Julie MacManus
In his keynote speech at the MRG conference in Malta, Nigel Walley, Decipher, talks about the convergence of internet and TV, which is already bringing a huge level of complexity to the TV ecosystem.
04 Nov 2010
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Stacey Hand
Stacey Hand delves into GfK NOP's annual media trends research in order to explore the expansion of time-shifted viewing...
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