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Results tagged as Research
09 Dec 2010
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Karen Canty
Karen Canty, Future Foundation, explains why the traditional charity bucket will soon look a little old hat as the digital revolution takes hold...
06 Dec 2010
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Derek Jones
In 2019 - "but I may be a little optimistic there" - according to Rhys McLachlan, Mediacom's managing partner for implementation and future investments, speaking at The Future TV Advertising Forum on Friday.
02 Dec 2010
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Liz Jaques
UK consumers are some of the earliest adopters of new communications technologies, according to new research by Ofcom.
02 Dec 2010
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Liz Jaques
Latest figures from Thinkbox show that TV viewing is up; commercial TV is perfoming strongly; and as a result, commercial impacts have grown by 21.3% over the last five years to a new record high.
02 Dec 2010
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Liz Jaques
The AOP has unveiled its first 'New Rules of Engagement' study, which aims to provide key information on how consumers are engaging with online content and advertising, to encourage publishers to better monetise online display advertising.
02 Dec 2010
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Jessica Hallsworth
The release of The Social Network in cinemas earlier this year has once again brought Facebook into the limelight, with countless people discussing the advantages and disadvantages of letting everyone into your life and numerous people 'just wanting to see what all the fuss is about'.
01 Dec 2010
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Liz Jaques
Keller Fay is set to launch its TalkTrack word of mouth measurement programme in the UK.
24 Nov 2010
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David Brennan
David Brennan on the findings from Thinkbox and Decipher's 'Tellyport' research: "One stat that should make advertisers sit up, listen and get very excited is that over half of our sample claim to have gone shopping online while watching live TV"...
23 Nov 2010
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Liz Jaques
Next year is set to be the year of connected TV, with the launch of YouView and more and more internet-enabled television sets. However, awareness of IPTV has still not reached mainstream levels, with less than half of the population understanding the latest TV proposition.
22 Nov 2010
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Dylan Mouratsing
Dylan Mouratsing, global insight manager at kinetic, unveils the findings from his latest research project into the attitudes and behaviours of young people to advertising and brand presence within social media...
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