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Results tagged as Research
23 Dec 2010
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Liz Jaques
With two MediaTel events currently planned for the first quarter of 2011, - the Future of Media Research and 'Come on Mobile... Stand Up and Deliver!' - tickets are available now...
21 Dec 2010
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Liz Jaques
2009 was a bad year for advertising with one of the biggest declines in spend since records began, according to MediaTel's latest UK Advertising Forecasts report.
20 Dec 2010
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Liz Jaques
Ad spending on social networks in the UK is set to double by 2012, according to a new report by eMarketer.
16 Dec 2010
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Liz Jaques
The results of Forrester's recent 'Understanding the changing needs of the US online consumer 2010' study have come under fire this week, with some sources suggesting the results are incorrect.
16 Dec 2010
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Danny Kay
As the motion-controller battle is set to heat up this Christmas, Danny Kay explains how the Kantar Media FuturePROOF study indicates the likely impact on the gaming market...
14 Dec 2010
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Liz Jaques
A new report shows that the average US household is spending as much time online as they are watching the TV.
14 Dec 2010
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Darren Moore
In light of Ofcom's paid placement decision, Darren Moore, VP, Nielsen IAG, gives some practical advice on how advertisers can maximize exposure and ROI, while maintaining an organic viewer experience...
14 Dec 2010
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Greg Grimmer
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer: "Wasn't the internet supposed to encourage freedom, proliferation of brands and consumer choice? The actuality is that it is dominated by a hegemony of super brands."
13 Dec 2010
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Vic Davies
In response to Derek Jones' 'Will video kill the reach and frequency stars?' article, Vic Davies, course leader and senior lecturer at Bucks New University, says it will be dangerous if the digital behavioural concept gets used as a trading currency...
10 Dec 2010
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Derek Jones
"The old metrics of reach and frequency won't matter in this brave new world." So Rhys McLachlan said - Mediacom's managing partner for implementation and future investments - at The Future TV Advertising Forum last week.
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