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28 Aug 2012
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Liz Jaques
New audience figures released by Newsworks show that online national newspaper websites attracted record levels of activity in the opening days of the Olympic Games.
28 Aug 2012
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Liz Jaques
New research from Newsworks shows that 78% of all adults consumed newsbrand content around the time of the Olympics.
28 Aug 2012
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Liz Jaques
Advertisers will need to work harder in future to ensure consumers engage and interact with TV ads, according to the panel in the Deloitte Stats, Lies and Videotape? session at last week's MediaGuardian Edinburgh International Television Festival (MGEITF).
22 Aug 2012
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James Grant
James Grant, UK country manager, Vindico, says great content on the TV, great devices that allow personal and immediate interaction, and great communication apps all demonstrate the continued growth of 'second screening'...
22 Aug 2012
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Alistair Hill
Alistair Hill, CEO of On Device Research, says mobile brings advertisers and users closer to real world commerce transactions, providing the opportunity to bring mobile advertising CPMs in line with online CPMs...
22 Aug 2012
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Raymond Snoddy
As Netflix pursues its assault on the UK market, Raymond Snoddy analyses the four-way OTT battle, as well as the latest Thinkbox and Deloitte research studies...
20 Aug 2012
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Liz Jaques
The UK public have felt increasingly more proud, patriotic and happy about Britain hosting the Olympics as the 17 days of the Games progressed. Their excitement towards the forthcoming Paralympics has also intensified during the Olympics, but positivity towards sponsors has fluctuated, according to the official research provider to London 2012, Nielsen.
20 Aug 2012
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Jason Mander
The Future Foundation's Jason Mander gives an insight into the behaviour of Facebook fans who "like" a brand...
20 Aug 2012
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Liz Jaques
The National Readership Survey (NRS) has confirmed that NRS PADD (Print And Digital Data) - its new dataset of combined print and website readership figures - will launch on the 10 September.
15 Aug 2012
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Liz Jaques
Kantar Group has teamed up with social media analytics company Vigiglobe to produce this infographic, which offers minute-by-minute analysis of the tweets containing mentions of the Olympic closing ceremony (in English).
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