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Results tagged as Research
14 Feb 2011
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Liz Jaques
Ofcom has unveiled the product placement logo, which must broadcast at the start and end of shows that have been paid to include products.
11 Feb 2011
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Liz Jaques
The panel at MediaTel Group's Future of Media Research in London had mixed views on the importance of media research in agencies.
11 Feb 2011
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Liz Jaques
Speaking at MediaTel's Future of Media Research seminar this morning, James Whitmore, managing director of POSTAR, suggested there is a real opportunity for the industry to look at collecting research more collaboratively, using technologies such as mobile phones.
11 Feb 2011
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Liz Jaques
Is it efficient, economic and effective? That is the question researchers should be asking themselves before deciding what technique/s to use for the best results, according to Andrew Bradford, VP, client consulting, media, The Nielsen Company.
10 Feb 2011
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Karen Canty
Karen Canty says advances in technology will soon mean we'll be collecting data about each and every movement, transaction and household appliance (and the rest). There will be no excuse for not living lives of organised moderation every hour of every day.
10 Feb 2011
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Liz Jaques
The number of smartphone users in the US rose 60% in the three months to the end of December 2010, according to comScore.
10 Feb 2011
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Liz Jaques
Smartphone sales passed global PC sales for the first time in Q4 2010, according to International Data Corp.
07 Feb 2011
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Liz Jaques
Global tablet sales are expected to rise to 242.3 million units in 2015, according to new research from Suppli.
07 Feb 2011
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Derek Jones
How often do we all listen to the latest taxpayer-funded research report on the radio over breakfast; sigh deeply and curse... "could have told them that for free".
07 Feb 2011
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Brian Cruikshank
The latest research from Ipsos OTX MediaCT says that rather than beating the iPhone, Android looks like it is beating everyone else... but the ultimate winner in the evolving Android and iPhone story is the consumer!
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