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Results tagged as Research
10 Mar 2011
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Richard Nicholls
The Future Foundation's Richard Nicholls looks at the changing attitudes of consumers, which require more subtle and thought-out advertising techniques
10 Mar 2011
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Liz Jaques
In what could be another setback for publishers looking to attract advertisers to ezines, new research shows that readers have trouble focusing on magazine's iPad editions.
08 Mar 2011
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Liz Jaques
A week after Apple released the iPad 2, research reveals that the iPad is starting to appeal to a new generation - the over 55's.
08 Mar 2011
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John Barnard
In response to YouGov's 'Product Placement underwhelms' article, John Barnard, chairman NMG Product Placement at Pinewood Studios, says many of the respondent's comments about noticing product placement all the time are based on seeing brands, not product placements.
07 Mar 2011
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Beckie Goodfield
Latest mobile research from Ipsos MediaCT - and your last chance to book a discounted ticket for the Come on Mobile... Stand Up and Deliver! event on 18th March.
03 Mar 2011
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Donna Malone
In response to James Whitmore's article Who will grasp the future? Donna Malone, business director at Ebiquity, says "can we please focus on getting the new [POSTAR] system on everyone's desk tops and spend less time worrying about the next project".
03 Mar 2011
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David Brennan
In response to Ipsos MediaCT's research article The power of the big screen, David Brennan, research & strategy director at Thinkbox, says: "Why does Ipsos believe it is relevant and appropriate to compare and contrast cinema and TV... and why make such unfounded and inevitably skewed comparisons in order to make a point?"
01 Mar 2011
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Liz Jaques
Sales of tablet devices will hit 58 million units by 2014, according to In-Stat.
28 Feb 2011
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James Whitmore
James Whitmore, MD at Postar, sees mobile measurement techniques as an industry changing research tool, someone just needs to accept the challenge...
28 Feb 2011
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Liz Jaques
Mobile TV is expected to grow at a CAGR of more than 47% during 2010-2013, according to RNCOS' Global Mobile TV Forecast.
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