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Results tagged as Research
22 Mar 2011
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Liz Jaques
Will social media replace surveys as a research tool? Joan Lewis, global consumer and market knowledge officer of Proctor & Gamble Co thinks so.
18 Mar 2011
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Mark Thomson
Mark Thomson, media director at Royal Mail, says as the industry moves at pace into the new decade, marketers must abide by the three 'r's' - relevance, response and restraint if they are to succeed.
17 Mar 2011
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Liz Jaques
Closer camera positioning and a change of angle have increased Britain's first paid for product placement visibility.
15 Mar 2011
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Liz Jaques
The number of mobile payment users will soar to 375 million in 2015, according to In-Stat.
15 Mar 2011
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Liz Jaques
Despite the phenomenal growth in smartphone technology, there are still significant barriers to making mobile television a viable and sustainable industry, according to new research from Ovum.
15 Mar 2011
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Chris Worrell
Chris Worrell, european research manager at Specific Media, looks at the value of digital data and the importance of traditional media research - as the two worlds of digital and TV collide with the rise of online video.
14 Mar 2011
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Liz Jaques
A third of city-based consumers watch TV on computers/laptops, mobile devices or tablets, or streamed via the internet, according to new US research.
11 Mar 2011
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Liz Jaques
Omnicom has partnered with AOL, Microsoft and Yahoo! to share US consumer data in a bid to launch targeted online ads, according to The Market Research Industry Online.
11 Mar 2011
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Liz Jaques
Agencies are keen to increase spending on newer digital formats, while advertisers want to stick to time-tested tactics, according to a report from Econsultancy and SAS.
11 Mar 2011
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Tacis P. Gavoyannis
Tacis P. Gavoyannis, SVP business development at Radius Global Market Research, on digital numbers
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