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Results tagged as Research
03 May 2011
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Liz Jaques
The percentage of US households with a TV has declined for the first time ever, according to Nielsen.
28 Apr 2011
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Nick North
At the recent MRS annual conference, Nick North, chief marketing officer at GfK Media, took a look at why attitudinal research is still key to understanding audience engageme... and why watching your favourite show is a little bit like falling in love...
28 Apr 2011
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Derek Jones
A new report in the US by Nielsen says that almost half of all U.S. citizens - 143.9 million - viewed some video online in January this year.
19 Apr 2011
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Liz Jaques
70% of parents with children aged 12-15 years old who use the internet at home think they know less about the internet than their children do, according to new research from Ofcom.
18 Apr 2011
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Geoff Copps
Geoff Copps, research & analysis manager at Telegraph Media Group, offers a personal take on what the future holds for the tablet market in the UK...
18 Apr 2011
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Liz Jaques
A new study from Performics shows that 57% of respondents access the internet via their mobile handset more than once a day. 77% of respondents also used mobile search more than five times in the last month.
18 Apr 2011
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Liz Jaques
MAGNAGLOBAL has updated its US media ad revenue forecast, which is now expected to see a rise of 3.1% in 2011.
18 Apr 2011
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Liz Jaques
Marketing spend was down again in Q1 2011 in response to public sector spending cuts and rising costs, according to the latest IPA/BDO Bellwether survey.
15 Apr 2011
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Derek Jones
I was at Admonsters' OPS:London event yesterday afternoon for a couple of hours, drowning in a barrage of acronyms led by SSPs and DSPs. It seemed very clear that the publishers' ad operations teams must be similarly drowning in data. Loads and loads of data.
13 Apr 2011
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Liz Jaques
174 million US internet users watched online video content in March for an average of 14.8 hours per viewer, according to new figures from comScore.
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